Zhangjiajie launches first ‘travel doctor’ project

By Li Liandi | Updated : Jan 21, 2021
With picturesque natural scenery and colorful folk customs, Zhangjiajie receives tens of millions of tourists every year. However, due to high mountains, precipitous paths and great climate difference in many scenic spots, all kinds of injuries are likely to occur for the elderly, women and children. And the situation was compounded by the shortage of public emergency resources.

On how to ensure the safety of tourists, according to the tourist flow, the complexity of the geographical environment and the scale of tourism events, the local government launched the first tourism doctor project in China, and adopted the “3+3” service mode to effectively improve the comprehensive tourism service level.

The “3+3” service mode refers to emergency measures of three kinds of medical treatment (designated, mobile and random medical treatment) and three initiatives (one station with multiple substations + one substation with multiple points +many responses to a call).

The “designated medical treatment” means that relevant medical equipment and publicity materials are placed in the core scenic spots with many tourists, and medical consultation, physical examination and other services are provided for tourists. “Mobile medical treatment” refers to those tourism doctors who remind the passing tourists to pay attention to the safety and broadcast safety protection tips on the relatively dangerous section of scenic spots. “Random medical treatment” is that in major competitions, festivals, important traffic ports and other aspects, emergency and epidemic prevention experts are randomly assigned to do a good job in protecting the safety of tourists in each competition venue, railway, air lines.

The three initiatives: “one station with multiple substations”, a “travel doctor” emergency station and substations are set up in the hospital and scenic spots respectively, which are mainly responsible for overall management and personnel deployment. “One substation with multiple points”, means that the management in the dangerous section of scenic spots will be strengthened, multiple-channel emergency groups to inspect between scenic spots will be set up. “Many responses to a call” is that the nearby emergency team will arrive at the scene at the first time to treat tourists if tourists suffer from injuries. In case of injuries that cannot be handled on site, tourists can also receive first aid treatment and then be transferred quickly with joint efforts of emergency teams and relevant departments like tourism and transportation.  

Since its establishment in October 2017, tourism doctors have provided health consultation and rescue services for nearly 30,000 tourists. More than 2,000 tourists were treated for accidental injuries at the scene. The green channel was opened 50 times for the treatment of serious injuries; 12,000 copies of health publicity materials have been distributed free of charge. And it has won many honorary titles such as Hunan’s “Best Practice Award” on emergency treatment in scenic spots in 2018, and the “China Hospital Humanistic Brand Innovation Case Award” in 2019. At the same time, the innovative work experience was promoted by the Hunan Provincial People’s Government.

Edited by Li Ling 

2019 Zhangjiajie Bureau of Culture, Tourism, Broadcasting and Sports