Zhangjiajie shares tourism recovery experience on WTCF conference

By Qu Shasha | Updated : Jun 10, 2021
Zhangjiajie City introduced the present situation of its tourism and shared its experience and goals on epidemic prevention and control and tourism recovery with other countries at the 2021 Euro-African Regional Conference of the World Tourism Cities Federation on June 8.

The World Tourism Cities Federation (WTCF), established under the initiative of Beijing, is the world’s first international tourism organization focusing on cities. Since its foundation in 2012, WTCF, the number of its members has grown from 58 to 223, involving 75 countries and regions. Under the theme "Tourism Makes City Life Better," the WTCF holds the famous world tourism brand event Fragrant Hills Tourism Summits, regional conference, forums and fairs annually. Zhangjiajie City became one of the first members of WTCF in August 2012. Since then, it has been committed to working closely with WTCF in publicizing tourism, sharing development experience and strengthening cooperation and communication with other members.

During the COVID-19 pandemic last year, with the joint efforts of all the people in Zhangjiajie, there were no major complaints from visitors, or no imported cases, no local cases and negative comments on tourism in Zhangjiajie. Instead, it had the least COVID-19 cases, and the patients were cured and discharged in the shortest time in Hunan Province. In order to recover the tourism, Zhangjiajie has taken various measures including “tourism and automobiles”, “tourism and sports”, “tourism and public welfare”, “tourism and photography” and “tourism and poems”, which helped introduce Zhangjiajie tourism brands to the world.

Meanwhile, staying committed to the marketing strategy of “based on the domestic market, focusing on the surrounding market and properly developing international market”, the city has witnessed an obvious recovery in its tourism. For the first quarter this year, Zhangjiajie has received 11.3412 million visitors, up 158.48% on a yearly basis, amounting to 84.2% of the same period in 2019, and the total revenue for tourism has reached 13.039 billion yuan, an year-on-year increase of 158.48%, which is 71.11% of the same period in 2019.

Edited by Li Ling 

2019 Zhangjiajie Bureau of Culture, Tourism, Broadcasting and Sports