Zhangjiajie sees tourism boom in first half of 2021

By Zhou Jingxuan | Updated : Jul 20, 2021
In the sizzling summer, tourists from all over the country flock to Zhangjiajie to enjoy the coolness during the vacation. The year 2021 sees a booming tourism market in Zhangjiajie, with the number of tourists received approaching that of the same period in 2019.

According to data released by Zhangjiajie's tourism department on July 16, from January to June this year, the city received a total of 31,043,800 tourist arrivals, up 189.00% year-on-year, amounting to 91.58% of the same period in 2019; the total tourism revenue reached 36.117 billion yuan, up 200.47% year-on-year, 94.29% of the same period in 2019. The total number of tourist arrivals and total revenue in the first half of 2019 were the highest figures in the history of the same period.

Since 2021, with the goal of building a world-class tourism destination, Zhangjiajie has carried out seven major tasks such as building a national tourism demonstration city, a national pilot city for culture and tourism consumption, and a national cultural park for the Long March in order to comprehensively improve tourism quality.

Zhangjiajie has also launched development programs for all-for-one tourism, high-level tourism scenic areas, national rural tourism key villages, and barrier-free scenic areas.

In addition, it has launched ten key tourist routes such as UNESCO World Heritage Tour and Marshal He Long's Hometown Tour.

Five tourism marketing teams were sent to 20 cities, including Chengdu, Chongqing and Kunming, to carry out tourism marketing activities. Zhangjiajie also attracted tourists through various events, such as a TikTok contest and the promotion of revolution-themed tourism routes. For summer vacation, Zhangjiajie has launched preferential policies and five major tourism campaigns.

To enhance the tourist experience, Zhangjiajie City has also strengthened the supervision of the tourism market. Under the full implementation of electronic contracts and electronic itineraries, tourists can visit Wulingyuan, Tianmen Mountain, Grand Canyon and other scenic areas with electronic itineraries.

This move realizes the smart supervision of travel agencies or tour guides who change the itinerary and consumption items at will, further protecting the consumer rights of tourists, which is the first of its kind in the nationwide tourism industry.

Edited by Li Ling 

2019 Zhangjiajie Bureau of Culture, Tourism, Broadcasting and Sports