Number of ‘Charming Xiangxi’ audience hits new high

By Zhu Simin | Updated : Jul 21, 2021
The Charming Xiangxi Theater, which can hold 3,100 people, was packed with audiences on the evening of July 19.

In order to meet the needs of tourists to watch the cultural performance during the summer vacation, the Charming Xiangxi Theater has held four performances regularly and attracted more than 10,000 tourists per day. The statistics show that it has received 890,000 audiences in 2021, up to 55% compared with the same period in 2019 and the same number as that in 2020. It has hit a new high in the past 20 years.

Xushan, the executive of Charm Cultural and Tourism Company, introduced that the company has paid attention to program quality and brand building in 2021. It has upgraded the outdoor bonfire party, added sacrificial ritual and bonfire lighting programs, and launched normal interactive experience activities of folk culture on the square to improve tourists’ experience.

The show of Charm Xiangxi designed by the company has promoted cultural communication, which has been staged on Shanghai Film Festival on behalf of Hunan Province and CCTV for many times. The excellent interpretation of the folk culture has shown the unique charm of Xiangxi to the world, winning brand popularity and praise. The number of audience is expected to exceed 2 million in 2021.

Edited by Li Ling 

2019 Zhangjiajie Bureau of Culture, Tourism, Broadcasting and Sports