On October 4, the Tianmen Mountain Scenic Spot in Zhangjiajie received more than 20,000 tourists. As evening descended, the crowds on Tianmen Mountain left while the Dayong Ancient Town just lighted up. “Zhangjiajie is more charming at night,” Mr. Huang, a tourist from Shaoyang, Hunan Province, stepped into the gate and said. “It’s a place where you can not only feel the fast-paced city life but can also enjoy the slow time that Zhangjiajie features.”
Wander in a sleepless town
To enrich people’s nightlife and create a unique downtown destination, Zhangjiajie launched “night tour” activities in the Dayong Ancient City during the National Day holiday, gathering all kinds of local delicacies and various performances.
Liu Wenjun, a tourist from Ezhou, Hubei Province, said that he happened to taste Zhangjiajie vine tea in the town with satisfaction, which he had no time to taste before. He bought some tea and repeatedly returned to the booth for a next cup.
Xiang Dong, a local resident, was taking pictures at a fried snack stall to update moments after a few bites of the food. He said that sitting on the antique street while eating delicious food and chatting evoked the homesickness of “post-60s” generation.
Streams of tourists wandered in the town, while some lined up in front of the food stalls. At this time, the singing of a familiar folk song attracted people and they trotted towards the beautiful song played by a music group named Shanshui.
In recent years, Zhangjiajie has made continuous efforts to advance the “night economy”, developing landmarks, business circles and life circles to improve the quality and convenience of night consumption. Citizens and tourists can thus enjoy the easy life in the urban area.
Appreciate cultural IP with minority features
“The Dayong Ancient Town materializes the soul of Zhangjiajie by means of cultural IP,” said Li Xinshou, deputy director of the Publicity Department of the CPC Yongding District Committee.
The intangible heritage of Dayong Ancient Town and its derived cultural and creative products were displayed. In the Sanyuan Palace, wooden chairs and square tables in ancient style were placed neatly, and tourists drank tea in big bowls while watching Yang Opera. The scene could bring people back to the 1980s.
All kinds of intangible heritage performance in the ancient town were displayed not only in the specific hall but also could be seen on the streets. The Tujia embroidery stall was not far from Zhuangyuan Street. Du Yahong, the municipal-level inheritor of Tujia embroidery, was doing embroidery intently, while Zhang Xiuyun, a provincial-level inheritor, acted as a “shopping guide” to introduce products to citizens and tourists.
A tourist from Fujian province was astonished when he heard that a piece of Tujia brocade sold for over 100,000 yuan. But after knowing the production process, background and techniques, he found it worth the price.
The ancient town has witnessed the past and present of Zhangjiajie, and thus has a unique advantage in developing night economy. In the future, activities like “night tour” will be carried out from time to time, with emphasis on promoting intangible heritage projects. It will be built into a place where tourists can feel the slow time while appreciating the shining intangible heritage products at night.
Edited by Li Ling